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Iteris ClearAg Environmental Intelligence Enhances Effigis FieldApex Platform Across US and Canada

ClearAg Precision Weather Data Will Help Agronomists and Farmers Using FieldApex Reach the Most Profitable Nitrogen Rate

SANTA ANA, California, May 28, 2019Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, and Effigis Geo-Solutions (Effigis), a leader in innovative geospatial-intelligence driven solutions, today announced that Effigis will utilize ClearAg® to enhance its artificial intelligence (AI)-powered FieldApex fertilizer management platform.

Under the terms of the software-as-a-service agreement, Iteris will provide field-level current, forecast and historical weather information through ClearAg APIs to FieldApex. The addition of ClearAg’s precision weather information will enhance agronomist and farmer-facing fertilizer management services offered by FieldApex across the U.S. and Canada.

With nitrogen costs of up to US$70 per acre, FieldApex customers can significantly improve the economics of their operations by relying on ClearAg environmental intelligence to get closer to the Economically Optimal Nitrogen Rate (EONR). About 13 million tons of nitrogen are applied across more than 150 million acres of row crops each year.

“Weather is getting more extreme with every passing year, which has a significant impact on nitrogen needs. There is a great opportunity for agronomists and farmers to better control costs by knowing just how much nitrogen should be applied depending on rainfall around fertilization time,” said Nicos Keable-Vezina, director, precision agriculture at Effigis. “We are excited to work with Iteris and integrate ClearAg’s field-level weather information to help FieldApex enhance profit for farmers, including by reaching unparalleled precision in variable rate nitrogen prescriptions at the parcel level.”

“Like Iteris, FieldApex is dedicated to harnessing science and digital technology to feed our growing planet,” said Jim Chambers, senior vice president and general manager, Agriculture and Weather Analytics at Iteris. “Therefore, we are thrilled to provide ClearAg’s environmental intelligence, including the insights of our proprietary U.S. and Canadian weather models, to FieldApex’s AI-powered fertilizer management platform that agronomists and farmers across North America use for essential decision support.”

 

About Effigis Geo-Solutions Inc.

Effigis Geo-Solutions Inc. (Effigis) is a technology innovation company who designs, uses and implements geospatial-intelligence driven solutions. It serves numerous industries, including precision agriculture, telecommunications, energy, aerospace, mining, oil and gas, engineering, and forestry. It draws from a vast selection of geospatial data collection tools to provide services ranging from satellite image analysis to the development of custom solutions supporting land mapping, field operations, cable network monitoring, and asset management. It has developed and commercializes three proprietary solutions, namely FieldApex, CPAT FLEX, and OnPOZ. More on www.effigis.com

 

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. It collects, aggregates and analyzes data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use its solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. More on www.iteris.com

About FieldApex

Accurate, proven and simple, FieldApex application and products will complement the leading precision agriculture platforms on the market. FieldApex is propelled by Effigis Geo-Solutions, in partnership with professionals and independent researchers.

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